Truth in Advertising and product claims to treat, cure or prevent

Recently, a popular website named “Goop” became under fire for deceptive marking with disease treatment claims.  It is a blog that focuses on fashion, beauty and wellness.  Some of their products claim to treat, cure or prevent a host of diseases.  It seems that Goop is taking advantage of those looking for answers.  A nonprofit, Truth in Advertising requested it to be taken down.  In response to the official complaint, a spokesperson for Goop told E! news that they would “make those improvements that we believe are reasonable and necessary in the interests of our community of users.”

I was especially interested in this topic being I give product reviews.  My goal is not to sell or make money off of my reviews and recommendations (although I do have affiliates).  The products I post in SHOP things that I love are products that I use to treat myself.  I recommend them hoping they may help you also.  I am not a doctor and what works for me may or may not help you….but I hope it does!

With full disclosure, I have received products that I have not reviewed or recommended.  My rule is, if I don’t like it, I don’t write about it.  I have had offers for paid opportunities that I have rejected due to false claims.  I like to help weed out the “snake in the grass” products that are looking to make money and find the products that are the “real deal” in natural healing.

Red flags I see with products:

  • Claims that it will “cure”

o   There is no current cure and advertisers play off the emotions of people desperate for answers and help.

  • It works for everyone

o   Nothing will work the same for everyone.  The body is unique and will respond in such a way.

What does “reasonable and necessary [changes] in the interests of our community of users” mean?

Is it list price, retail price, price margin, cost of good, claims documented or product reviews?  What are the interests of community of users? Retail price, effectiveness of products, type of product?  It is all quite subjective. Products should be measured only on yourself.  If it doesn’t help YOU then stop using it.  Stop wasting your hope, your money, give your body a break and try something new.

Why do I try so many things?

Nothing works the same every time.  Body’s change and so do the reactions to products.  I typically like to recommend products that are not taken internally because of the complexities of how the body reacts.  Vitamins and pills get tricky but I enjoy encouraging juices and healthy foods to nourish.  I love trying new products and feel I can never have enough “self care” items regardless of my ailments.   While I try new products I encourage you to try the products and see how you feel.

 

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